I Tumble, Therefore I Am

In short, my New Year’s Resolution is to quit prodding and start executing. There are two prongs to this: personal and professional.

Personally, this resolution involves ending my in-ring hiatus and climbing back to the top of my competitive boxing game. Professionally (and thus digitally) this resolution, at its simplest, involves blogging more.

In other words: I’m shifting back from being a worker and a fan and a user back to being a results-oriented doer and leader in both hobby and industry.

And no, this isn’t a preemptive humblebrag. Rather, it’s an attempt for me to make sense of just how vital online conversation and content has become, and how to leverage it to achieve my (and your!) goals.

While my professional interest lies in the intersection of social and search (or How I Learned to Stop Worrying and Love Google+) my overarching fascination is with the way technology is changing the way we interact with the world around us.

Content creation is at the center of the evolving, hyper-shareable universe we live in. Everyone is an author, a journalist, a voice.  And just like our grade school teachers told us, we’re special. We matter and our feelings and opinions matter.

The customer is always right. Everyone should blog and tweet and like and share. You are the alpha and omega of your own social universe. Sharing is as fundamental as eating and sleeping.

Nowhere does this manifest itself more clearly than when our first response to a major event isn’t emotional…it’s social. A great example from Will Leitch:

"While I was in the Twitter offices, Sully Sullenberger landed his plane in the Hudson, and within seconds, a witness named Janis Krums posted this infamous picture to Twitter.

Think about that for a second. In the midst of chaos—a plane just crashed right in front of him!—Krums’s first instinct was to take a picture and load it to the web. There was nothing capitalistic or altruistic about it. Something amazing happened, and without thinking, he sent it out to the world. And let’s say he hadn’t. Let’s say he took this incredible photo—a photo any journalist would send to the Pulitzer board—and decided to sell it, said he was hanging onto it for the highest bidder. He would have been vilified by bloggers and Twitterers alike. His is a culture of sharing information.”

I tweet, therefore I am.

Whether on Twitter, Tumblr or elsewhere, microblogging has unsuspected depth. It’s amazing to see how easily world-changing knowledge can be shared through simple quotes, links and images.

So whether I serve-up content in digestible bites or bloated, meandering prose (like this), I’m operating in a world where even the smallest thoughts, when published, can add up to something truly substantive over time. But before I can reasonably expect to create something great, I have to lay the first stone. And then another. And another. Like building a mountain out of pebbles.

So I hope you stick around and help me build something cool. Where the marketing banter and random thoughts I’ll share here lead, I don’t know. But microblogging is easy and quick and the best medium to communicate your ideas and analysis - even if no one’s listening.

And isn’t that the point?

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